Zara and eBay are advancing resale in the UK with two new initiatives: the launch of Zara Pre-Owned and a partnership with the British Fashion Council to launch the Circular Fashion Innovator’s Fund, respectively. In addition, Lee launches Lee Archives in the United States to promote and sell vintage clothing from its older lines, emphasizing its iconic American look.
Zara Pre-Owned will be an integrated platform available in Zara stores, Zara.com and the retailer’s mobile app. Shoppers will be able to choose from a number of options to extend the life of their garments and reduce waste, including:
- Repair: Zara customers can request repairs on all second-hand Zara clothing, with options ranging from replacing buttons and zippers to repairing seams;
- Resale: Buyers can resell their Zara items through a secure platform, with Zara providing technology support and customer service. The resale area will be organized by product categories with detailed information for each item, including current images provided by the seller and original product information provided by Zara; and
- Don: Zara may collect clothing from customers’ homes for donation. Online clothing donations will go to the Red Cross, where they will be reused or recycled to support the development of projects in local communities. This service is for clothing of all brands.
The platform is aligned with the retailer’s other eco-friendly initiatives such as the Inditex Sustainability Innovation Hub, an innovation platform focused on finding sustainable materials, technologies and processes by partnering to startups such as CIRC and Infinited Fiber, as well as innovation accelerators and benchmarks. collaborators such as the Massachusetts Institute of Technology.
eBay boosts six flyer-focused small businesses
eBay UK will launch the Circular Fashion Innovator’s Fund with a first £100,000 ($113,000) in the financing of six small businesses specializing in circular fashion solutions. The fund was created to help bring new technologies to market to help people think and buy differently. Investments will focus on areas such as customer experience, inventory and circular services, and social commerce.
The British Fashion Council will leverage its industry expertise and access to fashion innovation companies to identify and assess the circular solutions most likely to succeed. Additionally, the environmental charity Hubbub will support the effort in an advisory role drawing on its experience in providing high-level grant funds.
Each of the six winning companies will receive a £15,000 grant and a grand prize winner will receive an additional amount £10,000. The winners will also participate in a six weeks mentorship program including one-on-one sessions with business leaders from eBay and organizations such as the Ellen MacArthur Foundation, as well as networking opportunities.
Circular fashion is a growing business for eBay, which has seen a 7000% increase in searches for “pre-loved fashion” from May to August 2022 compared to the same period in 2021. Interest was fueled by a partnership with reality TV show Love Island as well as growing interest for sustainable fashion.
“There is broad acceptance in the fashion world that circularity is key to the long-term success of the industry,” Lucy Peacock, head of pre-loveds at eBay UK said in a statement. “Over the past few years, there have been so many brilliant startups and small businesses that have changed the way we think about a circular fashion economy. We hope the Circular Fashion Innovator’s Fund will help scale the size and reach of these innovative startups, thereby making sustainable fashion practices more accessible to more people and businesses.
eBay helped save 17,770 tons of fashion items from landfills in its marketplace in 2021. The retailer has also partnered with Reskinned to expand its second-hand clothing options to include repaired products and it launched the Imperfects Hub, where 180 brands including the north face, White, Puma, fila and Timberland can sell imperfect goods.
Lee taps into pop culture to save old items
Lee’s records will delve into the retailer’s archives 133 years old history of finding items worn by cowboys, workers and movie stars.
The first item in the archive will be the Storm Ride jacket, which was first produced in 1953 and was worn by Marilyn Monroe in the film. The misfits. The vintage jackets, which were likely produced in the 1960s and 1970s, will retail for $225 each, while a new version of the Storm Rider jacket will be sold for $300.
Lee specifically targets Gen Z’s preference for second-hand clothes. The retailer cited a study predicting that used clothing will constitute 27% of the average buyer’s closet by 2023.