WWE has filed for a new trademark.
On September 14, WWE filed a trademark “WWE Rush” for organizing and conducting a program to improve the use of student-athlete (NIL) names, images and likenesses.
Mark for: WWE RUSH trademark registration is intended to cover the categories of organizing and conducting a program to enhance the use of student-athlete (NIL) names, images and likenesses; Arranging and conducting collaborative partnerships with student-athletes for branding, coaching, development, education, communications, advocacy and community relations services; entertainment services, namely, arranging and conducting an array of live broadcast and recorded sports entertainment events for distribution; organization and arrangement of exhibitions and events for sporting and entertainment purposes; entertainment services, namely, providing information and news about sports, entertainment and general interest broadcast live and via broadcast media, including television and radio, and via the Internet or a commercial online service line; provision of information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest.
WWE formed its own NIL program, Next In Line. Over the past year, WWE’s developmental vision has shifted towards signing primarily college athletes. You can see the last names signed on this link.
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