Tv commercials

Watch the world’s best TV commercials

The winners of this year’s Clio Awards, the advertising industry’s highest honors, have been announced, with awards presented across the spectrum of print, television, radio, digital, direct and other media for worldwide advertising, marketing and branding campaigns.

Recognized advertisements (both product advertisements and public service announcements, or public service announcements) offer some of the most creative storytelling, compelling imagery, humor and heartbreaking moments you’re likely to experience. Homework.

Click through this gallery to see a selection of this year’s commercial winners in the gold, silver and bronze categories.


United States
José Cuervo: “Last days”
Gold Winner, Short Form Commercial (between one minute and five minutes)

For the barflies at Charlie’s, an Elvis song on the jukebox and Jose Cuervo mean that when the end times are coming, it’s now or never. Agency: CP+B.

UK

AA Charity Trust: “Designated Driver”
Gold Winner, Commercial (between 30 seconds and 60 seconds)

There’s a clever twist to this public service announcement about drunk driving and the even more ubiquitous threat of driving while texting. Agency: adam&eveDDB.

France

Burns & Smiles Foundation: “Halloween”
Gold Winner, Short Form Commercial (between one minute and five minutes)

“It’s not easy to leave the house like that,” says a burn victim, whose appearance would not be out of place in a horror movie. The French association Burns & Smiles, which aims to make the general public aware of the difficulties encountered by serious burn victims, has produced this moving short film in which the badly scarred man, disguised as a dapper ghoul, leaves his home on the day of Halloween to open arms, happily experiencing a warm acceptance from the public that they never feel the other 364 days of the year. Agency: TBWAParis.

United States

Samsung: “Ostrich”
Gold Winner, Short Form Commercial (between one minute and five minutes)

A virtual reality headset is enough to help an ostrich realize its true potential. Agency: Leo Burnett.

Germany

European Anti-Bullying Network: “Escalation of GIFs against harassment”
Gold Winner, Commercial (less than 30 seconds)

Produced in the style of animated GIFs, this series of short public service announcements shows the growing cruelty of teen bullying and how quickly such venomous behavior – especially actions enacted via social media – can pass. from mockery to violence. Agency: Ogilvy Germany.

France

Lacoste: “Timeless”
Silver Winner, Short Form Commercial (between one minute and five minutes)

The heart knows what it wants. This ad, a sweeping romance of two (literally) intersecting souls, to continue through the generations, features exceptional photography and beautiful music – not to mention two very attractive people wearing Lacoste clothes. Agency: BETC

Below: Watch a “Making of” video from visual effects house Mikros:

UK

John Lewis: “Buster the Boxer”
Silver Winner, Short Form Commercial (between one minute and five minutes)

British retailer John Lewis’ Christmas ad may not sell many trampolines, but it will warm many hearts. Agency: adam&eveDDB.

United States

Donate Life: “The biggest asshole in the world”
Gold Winner, Short Form Commercial (between one minute and five minutes)

If not NSFW, at least NSFLKWRFL (Not safe for little kids who repeat foul language), this hilarious PSA proves that even those for whom kindness and generosity are as far away as Mars can make the world a little better with very little effort. their part – simply by checking the organ donor box on their driver’s license. Agency: The Martin Agency.

Sweden

Ikea: “Every other week”
Gold Winner, Commercial (between 30 seconds and 60 seconds)

Anyone who’s ever used an Allen wrench to put together a Tarva or Malm can relate to this Ikea ad and probably guess the payoff long before the reveal. But it’s still an emotional view of shared custody. Agency: Akestam Holst NoA.

Germany

Volkswagen: “Laughing Horses”
Gold Winner, Commercial (between 30 seconds and 60 seconds)

Those who attempt to park without the Volkswagen Tiguan’s Precision Parking System with optional Trailer Assist deserve all the criticism they receive from the horses that witness such recklessness. Agency: Grabarz & Partner Werbeagentur GmbH.

France

David Lynch Foundation: “Sounds of Trauma”
Silver Winner, Commercial (between 30 seconds and 60 seconds)

This PSA not only draws attention to the damage veterans with PTSD can suffer in the civilian world through the noises, but also serves as an intriguing treatise on cinematic language – merging disparate sights and sounds. to create the pretext of a reality that we think We recognize. Agency: Herezie Group.

Thailand

Verena: “Capture”
Silver Winner, Short Form Commercial (between one minute and five minutes)

Anthropomorphizing fatty and oily foods, this Thai ad for the dietary supplement Sure portrays its product as a police roadblock to things that shouldn’t pass. Agency: McCann Worldgroup.

UK

Volkswagen: “The button”
Silver Winner, Commercial (between 30 seconds and 60 seconds)

Movie villains and their propensity to squirt power at the push of a button shine in this delightful commercial for Volkswagen’s Golf GTE hybrid. Agency: adam&eveDDB.

Egypt

Coca-Cola: “The Song of the Programming”
Silver Winner, Short Form Commercial (between one minute and five minutes)

Get ready for a fun earworm. Coke decided to introduce its Egyptian audience to the national football team with a catchy song to the tune of “Old MacDonald Had a Farm”. So why is it sung by non-footballers hanging out in a ping pong hall, drinking Cokes, without showing the players or even mentioning the upcoming Africa Cup? Because Pepsi is the official sponsor of the Egyptian soccer team.

The hijacking scheme worked: Coke’s song became a viral sensation, scoring around half a million plays on Facebook in the first few hours, and was the number one song on the Anghami streaming app. Agency: FP7/CAI.

United States

Snickers: “Recovery Room”
Silver Winner, Commercial (between 30 seconds and 60 seconds)

“You’re careless when you’re hungry” is the tagline of this candy bar ad. At least abdominal smartphones aren’t a pre-existing condition. Agency: BBDO New York

UK

The National Lottery: “Let’s not be frank”
Silver Winner, Short Form Commercial (between one minute and five minutes)

Props for singer James Blunt (“You’re Beautiful”), who featured in this self-deprecating ad for Britain’s National Lottery. Hopefully your thoughts on how to spend your millions if you win are less intrusive than his. Agency: AMVBBDO & Biscuit Filmworks.

Netherlands

Heineken: “Jackie”
Silver Winner, Short Form Commercial (between one minute and five minutes)

Legendary driver Jackie Stewart was a hero to racing fans, and he still is, as he politely refuses a drink before driving again and again. Agency: Heineken International BV.

Japan

gRavity Daze 2: “Gravity Cat”
Bronze Winner, Short Form Commercial (between one minute and five minutes)

There are remarkable special effects in this ad for the video game Gravity Daze 2, in which a curious kitten and two girls suddenly learn that the laws of gravity are meant to be broken. Agency: Hakuhodo Inc.

Watch a “Making of” video here:

Mexico

Mini: “Air Traffic Controller”
Bronze Winner, Short Form Commercial (between one minute and five minutes)

Shame on you, Roberto, even if your indiscretions do not do divert an air traffic controller from his job. Selling precision, automaker Mini presents a scenario that has nothing to do with driving, and everything to do with easing a driver’s worries. Agency: Publicis Mexico.

United States

VSoorDown: “No special needs”
Bronze Winner, Short Form Commercial (between one minute and five minutes)

Many of this year’s winning ads are public service ads that aim to change behavior – through humor or a little cold water. This spot challenges the idea that people with Down syndrome, commonly referred to as “special needs,” really don’t have such special needs from others. Agency: Publicis New York.

Austria

Haus Konstruktiv: “Second chance”
Short List, Commercial (between 30 seconds and 60 seconds)

Among the finalists in this year’s advertisements is a lovely interpretation of modern art for a Zurich museum. It’s also a nifty reminder that true creatives delight in forcing square pegs into round holes. Agency: Ruf Lanz.

Argentina

Volkswagen Golf GTI: “Fast Movie – Slow Motion”
Short List, Short Form Commercial (between one minute and five minutes)

The most jaw-dropping commercial in this year’s lineup is this Argentinian commercial for the Volkswagen Golf, in which the action – lasting three seconds – is captured using extreme slow motion photography. Agency: DDB Argentina.

For more examples of winners and finalists of this year’s Clio Awards visit their website.

By David Morgan, CBSNews.com Senior Producer