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UK TV network ITV is creating a $150m ‘diversity commissioning fund’ based on disability and race to create more ‘minority’ content

British television giant ITV is contributing £80m ($105m) to a disability and race-based fund to promote more diverse production companies and create more diverse content on its network.

Source: Sanditon

If you are unfamiliar with ITV it is the UK’s oldest commercial network and hosts programs such as Good Morning Britain, Dancing on Ice, The Voice UK, Coronation Street, Doc Martin, Emmerdale, Grantchester , Sanditon, Belgravia, and others.

The TV giant also operates the BritBox streaming service in a joint venture with the BBC. They also have their own ITVX streaming service.

Source: Grantchester

ITV has set up an £80m ($105m) diversity commissioning fund to be spent over the next three years on shows produced by or related to black, Asian and minority people or people with disabilities.

According to ITV, for TV programs and productions to qualify for the fund, they “must meet either the first criterion or two of the remaining criteria:”

  • Diverse Company Ownership or Management – high-level individuals in positions of ownership or management of the company (including through co-production partnerships) involved in shaping the creative or operational strategy within of the production company (e.g. CEO, Creative Director) must be black, Asian or minority ethnic and/or disabled.
  • Diverse creative leadership – at least two people in off-screen creative decision-making positions involved in developing and directing the program (e.g., writer, producer, director) must be black, Asian or ethnic minority and/or disabled .
  • Various On-Screen Stories and Depictions – Subjects and stories are from a Black, Asian, or Minority Ethnic and/or Disabled point of view, and/or feature Black, Asian, or Minority Ethnic or Disabled actors in main roles.
  • Diverse payroll spend – at least 20% of total off-screen payroll spend for production must be on Black, Asian, or ethnic minority and/or disabled creators.

Source: Sanditon

To be eligible for the fund, production companies must meet at least one of the following criteria:

1. Diversified Business Ownership or Management – senior managers in positions of ownership or management of the company (including through co-production partnerships) involved in the development of the creative or operational strategy within the production company (for example, director general, creative director) must be black, Asian or ethnic minority and/or disabled.

2. Diverse creative leadership – at least two individuals in senior off-screen creative decision-making positions involved in developing and directing the program (e.g., writer, producer, director) must be black, Asian or ethnic minority and/or disabled.

Source: Hello Britain

“ITV is committed to creating content by, with and for everyone, connecting and reflecting modern audiences,” said Ade Rawcliffe, Director of Diversity and Inclusion at ITV Group. “We want more people of color and people with disabilities to be able to tell their stories and get opportunities in senior production roles.

Rawcliffe added, “With this reserve fund, we are working to accelerate progress in a sustainable way and playing our part in changing the structure of the industry.”

Source: Hotel Portofino

Of that pot, at least 20 million pounds ($26 million) will go to content created by production companies run by black, Asian and minority ethnic and disabled people. ITV has also set up a new £500,000 ($660,000) development fund to develop ideas that will be eligible for the Diversity Commissioning Fund.

ITV CEO Carolyn McCall said: “We want to maintain the momentum and further advance ITV and across the industry, so our audience can see their wide range of experiences and perspectives reflected. in our content.”

Currently, ITV claims to have a 14.2% off-screen and 17.5% on-screen representation of black, Asian and minority ethnic creations, and a 4.5% and 9.6% off-screen representation on screen. disabled creations screen.

Source: Magpie Murders

Affirmative action initiatives like this have been widely criticized by researcher Thomas Sowell.

In an essay entitled “Affirmative Action around the World”, he asserted: “Despite the sweeping claims made for affirmative action programs, an examination of their actual consequences makes it difficult to support these claims, or even to say that these programs have been beneficial on net balance – unless one is prepared to say that any amount of social reparation, no matter how small, is worth any amount of cost and danger, no matter how large – he.

Source: Hoover Institution YouTube

What do you think of ITV’s brand new initiative based on race and disability?