Tv commercials

TV commercials can be entertaining


Lon Allan

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I don’t have a digital video recording device. I got rid of it several months ago.

I didn’t miss it. To date, there hasn’t been a single TV show where I’ve been like, ‘I think I’m going to record this.

It’s okay with me. But ads are another matter. I always watched them, sometimes thinking they were better than the show I was watching with them. Since the rules were relaxed on how many minutes you could have in a prime time, we viewers got it.

Although I generally ignore TV commercials and take advantage of the commercial break to read and do other things, I do pay attention to some.

I especially love clever slogans, like this one from Subaru: “Love is what makes a Subaru a Subaru.”

Another favorite is The Tire Store, which reminds us that “…prices are born here…rise elsewhere.”

And I find solace in this one from Michelin Tires: “Safe when new, safe when worn.”

I like commercials with children.

Probably the only commercials that really impact me are Folgers Coffee. I suddenly want to get up and put a coffee maker. I can almost smell it coming from the TV screen. My favorite Folgers commercial is the Christmas one that opens with the son coming home from college sneaking into the kitchen. When the coffee is ready, his mother comes down the stairs to greet him. I think advertising is the reason I enjoy coffee with my adult daughters, brother, and close friends.

Like everyone I talk to, drug ads make me instantly angry, as do political ads.

The commercials that annoy me the most are Charter’s Spectrum TV commercials because of their frequency and their jingles, especially the rap tune.

More recently, I came to see a Volkswagen ad featuring a dog and its handler asleep on the couch in front of a fan. Everyone dreams of being on the road in their “dream machine”.

And finally, for me, a statement about our society’s addiction to all this digital mess is an AT&T ad, where a family panics because they can’t access the internet. The slogan is “Keep calm, your internet is on”.

This story was originally published June 27, 2016 3:52 p.m.