Tv commercials

TV ads illustrate how we got dumbed down in the US

Publisher, Ceres Courier,

Television commercials today have a marketing “science” behind their messages.

Entertainment-style ads assume that the consumer will only buy if they are entertained first. LiMu Emu and Doug, for example, entertain for Liberty Mutual. A marketing department must compete with humor to gain market share.

Bonehead ads are designed for consumers who didn’t pay much attention in school. These are especially important for football fans, who missed the part about words with different definitions and contexts. So, we have quarterback Patrick Mahomes leaking the very personal information that he is a bath bomb enthusiast to an insurance salesman in order to get State Farm’s “personal” rate.

Other ads attempt to increase interest in unsexy industries and brands by associating them with sexy industries. Thus, we find “quicker to pick” Bounty paper napkins that save a winning lottery ticket from a spilled soft drink.

You have to love America in decline. Capitalism will be the last freedom still standing. No one will remember that he didn’t do much to save others.

Kimball Shinkoskey

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