Tv network

Tennis Channel, America’s fastest growing television network

The Tennis Channel, Sinclair’s dedicated pay-TV service, has become the fastest growing television network in the United States, according to industry analyst Nielsen.

Reaching more than 61 million national subscriptions, the channel recorded the strongest distribution growth of any pay-TV network, with the Nielsen Television Index (NTI) recording an influx of 18 million new customers nationwide over the course of of the past two years.

In the build-up to this month’s Australian Open and its 12th year of coverage, the tennis channel added 5.1 million home subscriptions in December alone and was one of the 13 cable channels to have gained subscribers, while 118 experienced a drop in the number of households. they reach.

The channel also offered more live coverage than any single-sport network in 2018, according to Nielsen. It has broadcast 2,315 hours of matches and will add a further 400 hours of live competition in 2019, as part of its year-round rights deal with the Women’s Tennis Association (WTA), the women’s professional tennis circuit.

The WTA deal is also symbiotic of gender balance. According to Nielsen research, Tennis Channel subscribers are 50% male and female, while seven out of 10 sports network subscribers, on average, are male.

Since partnering with Nielsen in January 2017, the tennis channel has added 17.7 million traditional pay-TV and streaming customers in 61.2 million households.

The network’s Tennis Channel Plus digital streaming service has also seen gains over the past year, with subscriptions growing 25%, and seeing a renewal rate of 51%.

“This 41% increase in Multi-Channel Video Programming Distributors (MVPDs) and Virtual Multi-Channel Video Programming Distributors (vMVPDs) over the past two years goes against the grain of a media landscape where many programmers are struggling to combat loss of subscribers,” Nielsen said in his report.

The Tennis Channel, Sinclair’s dedicated pay-TV service, has become the fastest growing television network in the United States, according to industry analyst Nielsen.

Reaching more than 61 million national subscriptions, the channel recorded the strongest distribution growth of any pay-TV network, with the Nielsen Television Index (NTI) recording an influx of 18 million new customers nationwide over the course of of the past two years.

In the build-up to this month’s Australian Open and its 12th year of coverage, the tennis channel added 5.1 million home subscriptions in December alone and was one of the 13 cable channels to have gained subscribers, while 118 experienced a drop in the number of households. they reach.

The channel also offered more live coverage than any single-sport network in 2018, according to Nielsen. It has broadcast 2,315 hours of matches and will add a further 400 hours of live competition in 2019, as part of its year-round rights deal with the Women’s Tennis Association (WTA), the women’s professional tennis circuit.

The WTA deal is also symbiotic of gender balance. According to Nielsen research, Tennis Channel subscribers are 50% male and female, while seven out of 10 sports network subscribers, on average, are male.

Since partnering with Nielsen in January 2017, the tennis channel has added 17.7 million traditional pay-TV and streaming customers in 61.2 million households.

The network’s Tennis Channel Plus digital streaming service has also seen gains over the past year, with subscriptions growing 25%, and seeing a renewal rate of 51%.

“This 41% increase in Multi-Channel Video Programming Distributors (MVPDs) and Virtual Multi-Channel Video Programming Distributors (vMVPDs) over the past two years goes against the grain of a media landscape where many programmers are struggling to combat loss of subscribers,” Nielsen said in his report.