A new television network created specifically for dogs and their owners is about to launch in the UK.
DogTV will air scientifically tested programming that aims to relieve symptoms of conditions in dogs such as separation anxiety, loneliness and stress.
The service, which will also feature shows designed to help owners better understand and care for their pets, will launch on November 8.
DogTV was developed following research on the physiological and psychological needs of animals, their moods and their responses to audio and visual stimuli to help them feel more stimulated, relaxed or help them sleep.
Colors, audio frequencies and camera alignment have been tailored to suit the dog’s senses.
The channel, which is already available in other countries, will also feature programs for dog owners, including shows from popular dog trainer Laura Nativo, who will provide tips on how to live better at home with a pet. company, as well as programs that provide recipes for dogs.
Professor Nicholas Dodman, DogTV’s Chief Scientist, said: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioral issues that can arise when dogs are left alone.
“With the number of dog owners increasing during the pandemic and owners now returning to work, DogTV helps dogs feel relaxed and comforted until their owners return home.”
British animal trainer Victoria Stilwell said: “People think DogTV is a bit of a strange concept at first, but when I tell them how much research has been done on it – that this TV channel can helping their dogs when they are home alone, dramatically improving their lives and helping them with different stresses and anxieties – they get it.
The service will be available on a range of smart TVs, Android and Apple devices and online.