Let’s Go Black Girl Magic!
Producer and former Netflix executive Tara Duncan has just been named president of Freeform, black business reports.
The Walt Disney Television-owned cable network announced Duncan as its new president this week, citing his extensive industry experience and age that more closely matched Freeform’s demographics. Duncan comes from Netflix, where she worked as creative director for shows like ‘Orange Is the New Black’ and ‘Narcos’, also producing the screen adaptation of Zakiya Dalila Harris’ novel ‘The Other Black’. Girl”.
Duncan spoke about his new position, saying, “Programming on Freeform makes me think, laugh and feel good at a time when optimism matters most. It’s incredibly exciting to join the Freeform team and continue to lead the way in fun and daring storytelling. I am especially grateful for the leadership of Dana Walden and the guidance of Craig Erwich, as well as Bea Springborn and a host of mentors and friends who guided me through this next chapter in my career.
In addition to his work at Netflix, Duncan was also an executive at AMC and a founding member of an executive mentorship program, according to Deadline. She also helped launch Spike Lee’s She must have it, Loweringand Dear Whites.
“Tara is an exceptionally skilled executive and seasoned producer who brings a wealth of experience, across linear channels and streaming platforms, to her new role. Her experience, good taste and reputation make her the ideal choice for lead Freeform and its original programming that entertains viewers on its linear channel and distribution on Hulu Tara and I first met a little over a year ago, and I was really taken with her vision and understanding of the creative process. Bringing her into Walt Disney Television has been a priority and I’m thrilled to have her leading the amazing Freeform team,” said Walden.
Duncan is expected to take up his new role on June 8, replacing former chairman Tom Ascheim. Freeform is ranked second in prime time cable entertainment network for women ages 18-34.
Photo courtesy of Rick Proctor/Freeform