Tv commercials

More addressable TV ads will be for sale in the TV upfront

Madison Avenue is one step closer to realizing its dream of using television advertising to speak to viewers in a style closer to a one-on-one conversation The future of the humble TV ad has long been described as follows: new data and interactive technology will eliminate the practice of throwing a diaper ad or a […]

Tv commercials

Change channels – TV beer commercials are declining, but maybe not fast enough – Happy beer hunting

Beer isn’t unique among alcohol categories in its bias toward TV ads, but its long history there has hampered the drive to embrace new digital platforms. Globally, alcohol advertising on television is expected to decline next year, with Forecast at the zenith a decline of -2.4% between 2019 and 2023. This will be accompanied by […]

Tv commercials

Why are TV commercials for charities asking for $19 a month?

This is just one of the stories in our “I’ve Always Wondered” series, where we tackle all your business questions, big or small. Have you ever wondered if recycling is worth it? Or how store brands pile up against brand names? Discover more of the series here. Listener and reader Gretchen Hrusovsky from Ohio asked: […]

Tv commercials

Etsy launches holiday TV ads

With Halloween now officially in the rearview mirror, Etsy is airing three US TV commercials to inspire holiday shoppers. This year, the focus is on relationships. The campaign is titled “Give more than a gift,” a sentiment inherent in who Etsy is as a brand, according to a company spokesperson. “This year, we wanted our […]

Tv commercials

FMW Media Signs Complete TV and Outdoor Ads

NEW YORK, Nov. 01, 2021 (GLOBE NEWSWIRE) — New on The Street TV show announces its contract with Epazz, Inc. (OTCPINK:EPAZ) for the production, broadcast and distribution of digital billboards. The 6-month deal provides 30-second TV ads, 60 per month, for a total of 360 ads, and it includes 155 digital billboards, airing 15-second commercial […]

Tv commercials

If TV commercials seem louder to you lately, you’re not alone :: WRAL.com

Advertisers are always looking for ways to grab the attention of potential customers, and one of the classic ways to do that is to increase the audio on TV commercials, so viewers hear them loud and clear. But how strong is it too much noisy? If you’ve complained about crazy volume during commercial breaks lately, […]

Tv commercials

Olympic sponsor Toyota to skip TV ads despite lackluster support in Japan

TOKYO – Tokyo 2020 sponsor Toyota will not air Olympics-related TV ads amid lackluster public support for the Olympics, with two-thirds of Japanese doubting organizers can keep the games safe during the pandemic of COVID-19, according to a local media poll. Toyota Motor Corp. Chairman Akio Toyoda and other executives will also not attend the […]

Tv commercials

TV commercials are louder lately

Advertisers are always looking for ways to grab the attention of potential customers, and one of the classic ways to do that is to increase the audio on TV commercials, so viewers hear them loud and clear. But how strong is it too much noisy? If you’ve complained about crazy volume during commercial breaks lately, […]

Tv commercials

CBS offers addressable TV ads that feature broadcast similarities

The people who run one of the nation’s best-known broadcast networks believe they’ve found a way to slow the flow of advertising dollars from traditional television to streaming video rivals. CBS plans in the second half of 2021 to begin making available new technology that will allow advertisers to purchase ads that are only sent […]

Tv commercials

FCC wants your help to make TV commercials less noisy

Consumer complaints about loud TV ads are on the rise, according to Insider analysis. Now the FCC is seeking public comment on how to apply its rules for broadcast and cable services. “I urge anyone who is annoyed to submit their complaints,” said Rep. Anna Eshoo, who drafted the law. Loading Something is loading. It’s […]

Tv commercials

Detroit’s Best Local TV Commercials and Commercials – 1980s, 1990s, 2000s

Oren Aks/Thrillist There’s something unmistakably heartwarming about wacky, low-budget local TV ads, something that confirms that those people on TV are your friends, your neighbors, a connection to your community. And boy, does Detroit have any records of it. Below are 10 commercials that are local staples past and present, usually featuring sticky jingles, phone […]

Tv commercials

Google turns TV ads into internet ads

It looks like Google wants to bring TV ads into the 21st century. The company has discreetly announced a new local advertising service for Google Fiber that will make TV ads behave much more like Internet ads. Using data from its set-top boxes, Google (and advertisers) will know precisely how many times a particular local […]