Central City Productions announces the launch of Stellar TV Network, premiering in Q4 2022. Stellar TV Network is a wholly owned subsidiary of Central City Productions, Inc., the oldest television production company owned and operated by blacks in the country. Central City Productions has been in business since 1970 and remains dedicated to creating black excellence in television programming.
Central City Productions is the creator of the Stellar Gospel Music Awards, the longest running black ad-supported awards show showcasing the best in gospel music, as well as a host of other uplifting and original television programs such as Black Music Honors, Black College Quiz, America’s Black Forum, Mentoring Kings, Mentoring Queens, Family Night and many more. The network-owned and operated library for 50 years is primed with over 5,000 hours of family entertainment.
The Stellar TV launch will be hosted by Marc Morial, President and CEO of the National Urban League, the nation’s largest historic civil and urban rights organization. Marc Morial is also a leading advocate for the growth of black-owned television networks and a leading voice on the national stage in the battle for jobs, education, housing and gender equity. voting rights. The official announcement will take place on July 15that an invitation-only press announcement event during the Stellar Gospel Music Awards taping weekend Atlanta, Georgia.
“Now more than ever, black audiences want to see themselves reflected in what they watch on television, including programs that are safe for the whole family. We are delighted with our commitment and our early engagements with our charter media partners, which include Procter & Gamble, Walmart, Verizon, Toyota, State Farm, AT&T, General Motors, Dentsu/Carat, Publicis Media, Hearts and Science and Nielsen Audience Measurement; with our distribution partners Charter Communications, Verizon FIOs, XUMO and STIRR TV, who lead by example as they do business with black-owned networks to reach black consumers,” said Don Jackson, chairman and CEO of Central City Productions and founder of the Stellar TV network. “With the launch of Stellar TV, Black America and others have another way to witness a positive, uplifting, and multifaceted portrayal of our culture, voice, and music.”
According to a February 2022 report from media owned by various Nielsen owners, Black families are accessing more content than ever and are leaning into programming where they can feel seen and represented. Black-owned media networks are more than two and a half times more likely to attract black audiences, underscoring the value of programming created for and by the community, both for the audience itself and for advertisers and marketers.
At launch, Stellar TV’s programming components will include exclusive original content from Stellar TV’s library, as well as its annual and quarterly flagship shows, as well as new premiere content. Additionally, founding partner of Stellar TV, Chief Brand Officer of Procter & Gamble Marc Prichardwill be the keynote speaker at the Stellar TV Network press announcement and highlight P&G’s “Widen The Screen” Black Creative Producers initiative, which will air on Stellar TV.
Stellar TV is also an active member of Publicis Media’s Once & For All coalition, a cross-industry consortium that aims to break down industry barriers to fair representation and financial opportunity for media providers with diverse interests. .
Distribution partners as of this press release include: Charter Communications, a leading cable operator serving more than 32 million customers in 41 states through its Spectrum brand, which is expected to launch the Stellar TV network in the fourth quarter 2022; Verizon FIOS, a television service operating over a fiber optic network that covers approximately 11% of the US population; XUMO, a free, ad-supported streaming service that offers over 200 channels of premium programming; and STIRR TV, an ad-supported video streaming service owned by Sinclair Broadcast Group.
The Stellar TV Network is also committed to training the next generation of television production professionals. Stellar TV is committed to providing black and brown students of urban city community college film and television programs with hands-on production training, observation, mentorship, internships and employment opportunities in Stellar TV productions.