CINCINNATI—Scripps Networks has named Cheryle Harrison to lead its Bounce TV network targeting African Americans.
Harrison has held various positions at Bounce since its launch in 2011 as the first Katz network. She will now be responsible for the overall strategic vision of Bounce, including brand strategy, programming, marketing, social media, digital and community relations. She is based in Atlanta and reports to Lisa Knutson, president of Scripps Networks.
“Cheryle has been a driving force in the development, growth and success of Bounce since its inception,” Knutson said. “She is a talented and respected leader at Scripps and within Scripps Networks and the right person to guide Bounce through an important and exciting new future as we strive to continue to serve Black audiences on television and beyond. .”
Harrison has over 30 years of experience in broadcasting and digital media. Before joining Scripps when it acquired Katz in 2017, she held senior positions at Turner Broadcasting. She has received awards from the National Black Chamber of Commerce and Cynopsis Media, which named her “one of the top women in digital media.”
“Our goal is for Bounce to become the meeting place for black culture, communities and creators building the most beloved black media brand in the world, and for the world, with authenticity and purpose,” Harrison said. “I’m excited to lead Bounce into the future.”
Bounce is the most accessible African-American network in the country, available for free over-the-air in 98% of the United States and on the recently launched BounceXL FAST channel (ad-supported free streaming TV), which can be found on Samsung TV Plus, Pluto, Xumo and TCL.
Bounce (@bouncetv) programming is seen live, on cable, on DISH channel 359, over-the-top on Roku, on mobile devices via the Bounce and Brown Sugar apps, and on the web via BounceTV.com.