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With the influx of smart TVs, set-top boxes, and connected mobile devices, many people are discovering a new world of independently produced web video content. And for the Internet TV Revision3 network, this trend has translated into record growth that puts it on par with some cable TV networks.
If you’ve ever browsed the free content channels available on virtually any internet-connected video device, chances are you’ve seen the familiar Revision3 logo. The network is available on a plethora of digital platforms (e.g. Roku, Boxee, Zune, Tivo, Yahoo’s connected TV platform, Google TV, iOS, Android, and an HTML5-optimized video player).
The company produces a variety of original web programs on technology, comedy, pop culture, video games, music, and more. Some of his most popular shows include Diggnation, Tekzilla, Destructoid, and my favorite, the Totally Rad Show. While the shows are primarily produced in Revision3’s studio, the videos are distributed across a variety of different channels (YouTube, Facebook, AOL, Yahoo, iTunes, etc.) and generate revenue from a mix of advertising and sponsorships on the show.
Revision3 recently shared its 2011 growth report with VentureBeat, and it shows that Internet TV networks are finally starting to break into the mainstream: the network’s total viewership for all video programs in 2011 reached nearly 800 million, while annual revenue increased by 53% compared to the same period last year.
Revision3 also reported an increase in the size of its advertising/sponsorship deals, up 80% from a year ago. Not only that, but the network has managed to earn ad dollars from some companies like Ford, Doritos, Electronic Arts, Verizon, Sony, T-Mobile, Citrix, Gamestop, HTC, About.Me, and Samsung.
Most of Revision3’s programs cater to the coveted male demographic 18-34, whom Revision3 CEO Jim Louderback calls “the lost boys.”
“They don’t watch TV anymore and spend most of their time on the internet consuming web videos,” said Louderback, who attributed some of the network’s viewership boost to its new lineup of popular shows. on YouTube, such as the Philip DeFranco Show. , Film State and Epic Meal Time.
As for higher revenue, Louderback said advertising clients are finally starting to transition from “testing the waters” with advertising on non-traditional programs to a significant financial commitment. “They are starting to trust us because we can prove what kind of return to expect,” he added.
Louderback said the company was already experiencing record growth in 2012. Earlier this month, the network provided extensive live coverage of the Consumer Electronic Show, which included more than 200 videos from various Revision3 shows. Over the course of a week, CES videos generated more than nine million views.
“I don’t see doing live shows as something that will increase overall viewership. But if we can provide one-stop access to something in real time, it can work very well like with our CES coverage,” said Louderback, adding that Revision3 will do more live videos in 2012 when it makes sense.
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