Peacock will broadcast popular MSNBC programs on a renowned channel – The Streamable

MSNBC announced today that it will air the majority of its television programming on its parent company’s Peacock service. Starting this spring, shows like “Morning Joe,” “All In With Chris Hayes,” “The ReidOut,” “Deadline: White House” and “The Beat with Ari Melber” will appear on the service within hours of airing. on the cable, MSNBC said.

Some of the network’s programs, including “The Rachel Maddow Show,” “The Last Word” and “The 11th Hour” are yet to appear on Peacock, according to a person familiar with the matter.

In an attempt to increase its offerings as competition in streaming news intensifies, the move allows the network to capture streaming subscribers without directly competing with the profitable cable bundle.

NBCUniversal’s competitors are making significant investments in streaming. CNN will soon launch CNN+, a streaming service that is expected to include shows from Chris Wallace, Jake Tapper and Anderson Cooper, as well as prominent journalists.

MSNBC President Rashida Jones said in a Prepared statement“We’re reimagining the MSNBC experience by adding the core of our perspective programming to Peacock and reaching audiences wherever they are and however they choose to consume content. As MSNBC matters viewers more loyal to cable news, our streaming expansion will further strengthen our 24/7 portfolio across all platforms.

Previously, when MSNBC content appeared on the streaming service, it did so on the cable company’s branded channel “The Choice”. However, everything will now be under the name “MSNBC on Peacock”.

“The idea is that you can watch it live on cable or stream it your way,” Ms. Jones said. She then added that it would not be an exact replica of the programming that cable viewers receive.

This new development will also allow some of the network’s presenters to produce different versions of their shows for traditional television and streaming. Symone Sanders will begin hosting a weekend show on MSNBC’s Television Network later this year, as well as one of many streaming shows for Peacock on MSNBC. She said in an interview that she was already considering in-depth segments for the streaming show that she might not have time for on the cable channel.

“Maybe there’s something I really wanted to do on the linear show that I couldn’t do because breaking news had to dominate most of my linear schedule. That means I can do the segment that I couldn’t stream,” Ms. Sanders said.

Additionally, Hallie Jackson, senior Washington correspondent for NBC News, said she would spend more time on her streaming show, “Hallie Jackson Now” to make sense of the Russian-Ukrainian war by checking in with reporters on the field with more information. deep coverage.