Tv network

No TV network deal yet for Saudi-backed LIV Golf Invitational series, but report says production deal could irritate PGA Tour

The PGA Tour is in the first year of a nine-year media rights agreement with CBS, NBC and ESPN and all parties appear happy to continue their relationship.

But the impending arrival of the Saudi-backed LIV Golf Invitational series will certainly complicate matters.

John Ourand of the Sports Business Journal reports that TV production company NEP Group may soon strike a deal with LIV Golf and writes that it “has the potential to create disruption in the world of TV production”.

Most sports fans are probably unfamiliar with NEP Group, Inc., a Pittsburgh-based production company that bills itself as the “leading technology partner for content creators around the world.”

NEP is already working with the PGA Tour, doing all the behind-the-scenes work that creates the live product that fans watching at home see on CBS, NBC or ESPN.

As Ourand reports, the PGA Tour “has deterred its business partners from working with the Saudi-backed upstart league.”

NEP would have beaten a few others for the LIV deal, if it came to fruition, and they would be one of the only companies to work with both the PGA Tour and the separatist LIV series. Ourand writes that most companies that have contracts with the PGA Tour avoid LIV.

As for which channel golf fans can find Golf LIV coverage, Ourand writes:

The other big question is who will be hosting LIV Golf events in the US, given that most major US-based media companies already have close relationships with the PGA Tour. Sources said LIV Golf had been in talks about striking a deal with Fox, but those talks died down weeks ago.

The first LIV Golf event will take place June 9-11 in London. The first US-based LIV event is scheduled for July 1-3 in Portland at Pumpkin Ridge.


Tiger Woods, Rory McIlroy and the players who supported the PGA Tour on the Saudi-backed Super Golf League