The rumor of the death of television advertising is premature. It is true that it no longer dominates communications to the general public as it once did. Yet I would argue that, as a vehicle for brand differentiation, emotional messaging, and mass appeal, advertising is a powerful arrow in the advertising quiver.
After compiling this list, I noticed that, coincidentally, the majority of ads had taken a bold leap into rooting brand communication in social issues. Social issues are more prominent in our culture and brands are following suit.
With all the soul-searching in the country right now, Cadillac made a dramatic statement at the recent Oscars, to remind the country that we’re at our best when we come together.
Bud’s timely ad touches on immigration, as it describes Anheuser-Busch co-founder Adolphus Busch’s arrival in the United States from Germany and the founding of Budweiser. The ad includes a scene in which men shout “You’re not wanted here” and “Go home” to Busch on the street.
Agency: Venables, Bell & Partners
Audi used its Super Bowl ad to promote gender pay equality and pledged to provide equal pay for equal work. A feminist statement from a male perspective, a father.
Agency: Goodby, Silverstein & Partners
Targeting digital executives, the ad cleverly demonstrates how Adobe Experience Cloud seamlessly connects businesses and customers through various digital interactions.
6. Jose Cuervo
As the The Four Horsemen of the Apocalypse arrive, a couple, living in the moment, throw up the jukebox and dance to Elvis’ ballad, “It’s now or never” in an edgy, exuberant commercial.
The Revolving Door of Famous Colonels continues with Rob Lowe as Colonel Sanders, dressed in a white space suit, promoting a new chicken sandwich, the Zinger, which KFC plans to send into orbit.
In a message of inclusivity, Airbnb celebrates the value of embracing differences. It’s a simple and powerful statement that covers races, genders and ages. demography.
Agency: M: United // McCann
With only 6.7% of women graduating with STEM degreesthe ad encourages girls to enter tech and science fields, showing them the steps they need to take to achieve their STEM goals.
For its July 4th campaign, Ancestry.com recreated John Trumbull’s iconic painting of the descendants of the signers of the Declaration of Independence.
1. Procter & Gamble
Black parents are warning their children of the racial bias and prejudice they will inevitably face. This P&G initiative for My Black Is Beautiful is designed to celebrate cultural identity and start a conversation about racial prejudice.