Cable television

More Americans are cutting the cord when it comes to cable TV

When it comes to viewing cable or satellite television programs, more and more Americans are cutting the cord, according to a study by the Pew Research Center.

“The share of Americans who say they watch TV via cable or satellite has plunged from 76% in 2015 to 56% this year,” writes Lee Rainie, in the Pew report. “About 71% of those who do not use cable or satellite services say it is because they can access the content they want online, while 69% say the cost of cable services and satellite is too high and 45% say they don’t watch TV often.”

The drop in subscribers to cable news and shows came amid the growing popularity of online apps, such as Netflix and Hulu. Pew data shows that up to 76% of Americans surveyed had been frequent consumers of cable or satellite television at home more than half a decade ago. That number fell to 56% in 2020, according to the Pew report.

“The decline in cable and satellite television subscribers since 2015 is evident across the demographic spectrum (see detailed table). The trends among different age groups are particularly striking,” the Pew authors wrote in their report.

The largest decline in cable subscribers occurred among adults in the younger age brackets, while those aged 65 and over were less likely to drastically cut the cable cord.

Young adults are most likely to have never subscribed to cable or satellite and report being able to access the content they want online

The Pew Research Center is a US-based think tank dedicated to public opinion polling, demographic analysis, and social science research.