Programs

“Lucifer” and “Luca” among the most listened to programs in 2021

“Lucifer,” “Squid Game,” “Luca,” and “CoComelon” were among the most popular programming titles on streaming services in 2021 for Black, Asian, and Hispanic viewers, Nielsen Analytics found. Other SVOD winners with these three demographics were Disney Plus’ “Moana” and “Raya and the Last Dragon” and Netflix’s “Manifest”, “Criminal Minds” and “You” in the original, acquired and cinematic content categories.

“Squid Game” was a standout on the Originals list, as it was one of the most popular programs among Asian, Hispanic, and African-American viewers. Digging further into demographics, Nielsen researchers found that in Asian households, the Korean version of the dystopian, anti-capitalist thriller garnered 45% viewing and generated a third of its viewing minutes in Hispanic households. In the 18-34 age group, 29% of the audience was attributable to the Korean-language version with English subtitles. “CoComelon,” another 2021 hotshot, generated 33.3 billion minutes of screen time across the wide range of SVOD platforms it’s available on (not just Netflix, but also Hulu, Amazon Prime, and YouTube. ). With 56% of its audience coming from Black, Hispanic or Asian households, the multicultural title has broad appeal and, according to Nielsen, is probably one of the most streamed children’s series of all time.

Courtesy of Nielsen

Image loaded lazily

Courtesy of Nielsen

Image loaded lazily

Courtesy of Nielsen

Along with its 2021 demo data, Nielsen released its weekly SVOD content rankings from January 3-9. A week after the death of iconic comedian and actress Betty White, Hulu’s “The Golden Girls” cracked the list of top 10 acquired programs. , with 384 million minutes of viewing time; 41% of the sitcom’s audience was between the ages of 35 and 49. Other flagship content acquired for the first full week of January 2022 includes “CoComelon” (as usual), “NCIS”, “Criminal Minds”, “Seinfeld”, “Grey’s Anatomy”. “, “Heartland”, “Supernatural”, “The Thundermans” and “Shameless”, all of which are available on Netflix.

“Cobra Kai” and “Encanto” were the first and second place winners of the top 10 overall programming chart, and were also No. 1 on the original and movie charts (respectively). The “Karate Kid” spin-off recorded more than two billion minutes of viewing, down slightly from the previous week, with a third of its audience in the 35-49 age bracket and 40% of its audience in multicultural homes. Walt Disney Animation Studios’ triumphant musical fantasy hit “Encanto” was the second most-streamed title this week with around 1.5 billion minutes of viewing, with 38% of its audience between ages 2 and 11. 3-9 include Disney Plus’s “The Book of Boba Fett,” which doubled its viewership from the series premiere with 563 million minutes of viewing time, and Netflix’s “Ozark,” which saw more than 300 million minutes of viewing in anticipation of its new season drop on Netflix (January 21) has begun to grow.

Image loaded lazily

Courtesy of Nielsen

Image loaded lazily

Courtesy of Nielsen

Image loaded lazily

Courtesy of Nielsen

Image loaded lazily

Courtesy of Nielsen