Programs

Industry-Relevant Digital Early Media Programs at UPES School of Modern Media

Media is going digital and media literacy should do the same. It’s time for institutions to rethink their media studies offering – Interview with Dr. Nalin Mehta, Dean, UPES School of Modern Media.

Media is going digital and media literacy should do the same. It’s time for institutions to rethink their media studies offering – Interview with Dr. Nalin Mehta, Dean, UPES School of Modern Media.

Q1: OTT, YouTube videos, reels are the new buzzwords in media. How is UPES School of Modern Media equipped to provide students with up-to-date contemporary media studies? Share the academic and infrastructural facilities available to students.

Media studies are changing dramatically. It used to be newspapers, TV and radio, but now it’s digital platforms, which means all the platforms have converged. The way you produce content, build audiences, and the technology and tools you use – everything has changed. Keeping up with modern times, at UPES School of Modern Media, we believe that students cannot learn simply by sitting in a classroom and having book knowledge. We focus on hands-on learning and a continuous assessment system. In media, you are only as good as the last content you produced. Therefore, we have a learning-by-doing approach. From persuasive communication in various formats to participating in classroom projects and professional opportunities, students benefit from all exposures to unlock their potential and showcase their talents through projects, workshops, seminars and internships. A great example would be when our student Nancy Bora wanted to make a documentary about New Zealand PM Ms Jacinda Ardern and her leadership style and took on the task of writing to her for contributions. To our surprise, PM Jacinda responded by sharing some relevant leadership lessons that were very motivating for our students.

UPES School of Modern Media places special emphasis on courses on media content creation and in-demand skills in the industry. Students are taught by the best in the business. So, for example, our course on OTT Platforms and the Media Industry is taught by our Emeritus Adjunct Professor, Chanpreet Arora, who is also Senior Vice President and Business Leader at VOOT-AVOD. Other courses include mobile journalism: how to create audio and video content, writing for digital platforms, search engine optimization, data analysis and visual storytelling, how to build a brand on digital, how to build audiences outside from Google and Facebook, podcasting and digital. Audio, film and video photography, multi-camera television production and set management, post-production and directing.

Students receive instruction in our state-of-the-art digital studio, which is on par with the best in the country. The studio, built on over 2,000 square feet of studio space, is equipped with automated cameras, virtual production facilities, high-end editing machines and digital equipment optimized for simultaneous live streaming on different platforms.

Q2: What makes UPES School of Modern Media a premier digital media school and how important is “digital” in media studies today?

With media consumption now largely taking place on mobile phones, the way content is produced, consumed and distributed is fundamentally changing. The rise of digital media has dramatically changed the media industry. The transition is moving towards integrated newsrooms, mobile journalism, podcasts, social media feeds, OTT platforms, and more.

Being India’s only digital media school means that students are equipped to work with the latest technologies, content formats and different media platforms. They are also trained to think and operate in a digital work environment. They are supervised and taught by the best media professionals who are familiar with the changing media landscape. Students work in our state-of-the-art laboratory and studios.

We have just launched our new Digital Innovation Scholarships, for disadvantaged students, which are funded by Meta (formerly known as Facebook). The School of Modern Media has entered into a unique alliance with Hubhopper, India’s largest podcasting platform, for education on audio production tools.

Q3: A media professional today needs a 360 degree skill set to grow. How does UPES ensure that students learn more than just subject matter knowledge?

A media professional of today and tomorrow needs a 360-degree skill set to grow – which includes not only domain knowledge about content, but also practical social media skills, an understanding of data and data visualization, shooting and editing with mobile phones, podcasting and digital marketing, among others. That’s what we teach at the UPES School of Modern Media. In addition to this, in accordance with our unique academic framework, media students have the unique flexibility of being able to choose minor courses such as artificial intelligence, data science, etc., from other UPES schools.

Q 4: What subjects are offered at UPES School of Modern Media? Do they resonate with emerging trends, current student interests, and industry needs?

The UPES School of Modern Media curriculum has been carefully designed with industry veterans. It offers both UG and PG programs and is the only university to offer multiple specializations in each degree at degree level. The undergraduate courses offered are- BA in Journalism and Mass Communication (Digital), BA in Digital and Mass Media (Broadcasting) and BBA (Events, Public Relations and Corporate Communications). At the postgraduate level, UPES offers an MA in Journalism and Mass Communication (Digital) and an MA in Digital and Mass Media (Broadcast). We have also just launched our doctoral program. We offer specializations in social media and SEO; data, analytics and visualization; media management, public policy, strategic communication; digital publishing/website management, mobile journalism, video and audio production; digital audio broadcasting; and digital studio management in different courses.

Industry-Relevant Digital Early Media Programs at UPES School of Modern Media

Q5: What are the future transformations we can expect in the media and entertainment industry and how does UPES plan to stay ahead?

The UPES School of Modern Media is building international partnerships. We are creating new AR/VR courses and will host an annual Metaverse conference around technology and future trends in media later this year.

To learn more, visit: https://www.upes.ac.in/schools/school-of-modern-media

Note: The article is written by the Brand Desk.