HBCU football programs react to CW Richmond partnership to broadcast games

RICHMOND, Va. (WWBT) – There’s an exciting announcement that will change the way we all watch HBCU Football in the Greater Richmond area. This year, CW Richmond will air several CIAA football games, including a number of Virginia State vs. Virginia Union matchups.

This is good news for those schools trying to get more visibility.

This partnership between CW Richmond and HBCU Football Schools is a historic, game-changing collaboration for the many sports programs, fans and student-athletes involved.

“They were so excited,” said Peggy Davis, VSU associate vice president for Intercollegiate Athletics. “This partnership with CW really helps us deliver on our promise to our student-athletes that they will earn this national recognition.”

It is a monumental step that takes years to prepare.

“It will be the first time in history that something like this has happened, so I’m excited,” said VUU associate sporting director and football coach Alvin Parker.

Virginia Union is thrilled to have its matches televised on The CW Richmond. Parker says the whole community will benefit as well.

“It does something for the local fans,” he said. “We have a few of these shows that will be national shows… people from the east coast to the west will be able to see, so we feel good about that.”

Television exposure is great for football fans, but Kendrick Mason, VSU Senior, says it means more than that.

“It represents a change in the tide,” Mason said. “We know that our students are just as capable as any other college student…seeing them has the same exposure as their friends who may have gone to UVA or Virginia Tech, seeing them did the experience – it’s awesome. It’s like they finally get their chance.

One of those impacted student-athletes is VSU quarterback Jabari Blake. He changed universities, hoping to get a chance like this, playing football for a national audience.

“It certainly means a lot…it just shows the growth, especially in HBCU football, and just the growth of the program,” he said. “I’m just happy to be part of it; I just transferred from another college, just arrived, and I’m part of something big.

“When we have the opportunity to expand the reach of our student-athletes, not just regionally but nationally…it means a lot,” Davis said.

Each match will have a pre-match show starting one hour before kick-off. Five games will feature teams from Virginia, including the Virginia Union-Virginia State game in November.

For the full match schedule, click here.