Tv commercials

Daisy Dee bra sets a hoorah for Indian TV commercials. I just hope a minister isn’t offended

A very happy Diwali, everyone!

On this festive occasion, let’s have a little fun. So please Shri Narottam Mishra Honorable Minister of Home Affairs of Madhya Pradesh please don’t be offended and ask for this article to be removed otherwise…

Here we are.

Have you ever seen a bra in an Indian TV commercial? Seriously. This viewer could hardly believe her eyes when Daisy Dee first appeared during a commercial break on a news channel. she had to give them a good hard rub when Lovable Essensuals – muwah – dared a bit of bare skin a few days later.

Has this ever happened before?

No I can not.

Hooray! A first.

And before anyone gets the pretty idea of ​​banning them, we’d like to remind them that advertisements for men’s underwear adorn our TV screens – and movie stars – all the time.

Those who create these TVCs think there’s something manly about men’s underwear – why else would Amul call them Macho Sporto? In the TV commercials, actor Rashmika Mandanna does everything as a young yoga teacher to twist and transform actor Vicky Kaushal by revealing the waistband – just the waistband – of her Macho Sporto briefs. Sigh.

Dollar Big Boss becomes a sign of masculinity when actor Akshay Kumar slips past a stern airport security guard and, in response to her question, “Dollar kahan-hai?’ reveals what’s hiding under his pants and declares, ‘Dollar yahan hai‘. ‘In shape hey, boss, she purrs, loosening her hair. Don’t ask what he says…

Actor Varun Dhawan strips off his waistcoat to show off rippling six-packs and briefs – enough to make his girlfriend turn her lustful gaze on him.

Actors are, of course, TVC’s favorite models. They sell you anything and everything – it’s hard to say who sells you more, Akshay Kumar or Amitabh Bachchan. The latter promotes washing powder, hot underwear (Lux Inferno, please), salty snacks, jewelry, brands of paan masala, and anything else you can swallow, wear or that money can buy.

Speaking of paan masala products and brands: they attract the talents and tastes of top Bollywood actors – besides Big B, there’s Salman Khan, Shah Rukh Khan, Ajay Devgn, Ranveer Singh (recreating a Kabhi Khushi Kabhiand gha m moment with Amitabh), Hrithik Roshan as well as Tiger Shroff.

Very strange of them, don’t you think, since they know that such objects are harmful to health – and to their image. What’s the point of building bulging muscles just to reach for a flimsy bundle of you-know-what and knock it over?

Read also : ‘Nasha, paisa, underworld’ – It’s okay if you skipped TV coverage of the Aryan Khan case

We are not sold

Our blonde and lovely actresses also sell us anything they can find, but not fairness creams. This product, fortunately, is being advertised less than before – why doesn’t Narottam Mishra threaten the companies that produce them with disastrous consequences?

Fewer fairness creams perhaps, but notice how the overwhelming majority of those who model products in TVCs are fair – very, very fair. You hardly see “white” complexions or brown-skinned individuals and when you do, it can be to satirize them.

Take the Real Activ Tender coconut water television commercial: it stereotypes South India, in terms of clothing, accent and skin color. Very reprehensible.

Can we please see real dark skinned people like us and aim for some inclusiveness – you know, sabka saath, sabka the skin?

Meanwhile, Deepika Padukone wants to paint your walls, and Spotify your listening pleasure; Anushka Sharma wants to color your hair (just like Saif Ali Khan); Hema Malini and Madhuri Dixit are in a battle royale over whether you should drink Kent RO water or Aquaguard’paani ka doctor’; Alia Bhatt orders a mattress you can sleep on – she also joins Aamir Khan in a series of fun insurance ads and Kareena Kapoor invites you to Netmeds for your medical supplies.

This is just a sampling of the TVCs out there – the boom in advertising suggests that economic activity is picking up, spending is no longer frugal and Bollywood actors are in high demand.

The other professionals making the cut are cricketers – despite India’s poor outings in Dubai at the T20 World Cup. Mentor Mahendra Singh Dhoni, Captain Virat Kohli leads the team which includes Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Hardik Pandya, KL Rahul and others. Meanwhile, Chairman of Board of Control for Cricket in India (BCCI), Sourav Ganguly, announces MyCircle 11, fantastic cricket game and Fortune Rice Bran Oil for good cardio – he recently underwent heart surgery, so c that may be why.

Read also : ‘Abba jaan’ policy delights Indian news channels, dying children in UP an afterthought

TVC we can ban

Anything we want banned from our sights? Could it be the TVCs of Yogi Adityanath and Arvind Kejriwal? The chief ministers of Uttar Pradesh and Delhi, respectively, are locked in an advertising war – in addition to spending millions on their individual campaigns that have run and run and run. Adityanath promotes his achievements as a CM while Kejriwal’s constant appearances make him the second most familiar CM face on TV – I wonder if that’s the point.

It also sells as deshbhakt, with `Jai Hind. Bharat Mata ki Jai’ at the end of his homilies.

Read also : “Maut, mahant aur mystery” – Hindi news channels held headline contest this week

cricket on the radio

Finally, a prize for the most absurd show on screen.

First, visuals from across the country of people seated, in neat rows, with a radio in front of them, apparently listening, obediently, to Prime Minister Narendra Modi’s ‘Mann ki Baat’. Is it television?

Second, JJ Sports. The national broadcaster cannot broadcast the T20 World Cup since the broadcasting rights belong to star sports, corn not wanting to deprive its loyal viewers of the competition, he stumbled across Einstein’s genius idea of ​​broadcasting a live radio commentary from India v New Zealand on Sunday.

Visualize the spectacle: We watched three gentlemen, cramped behind a table, stare at something beyond our field of vision – presumably a television screen. One kept score, while the other two gave us a running Hindi and English `aankhon dekha haal‘ Gambling. Is it television, is it radio, is it even cricket?

Views are personal.

(Edited by Prashant)