Tv network

Comcast unplugs G4 TV network for gamers less than a year after relaunch

The return of the iconic G4 television network proves to be a short-lived endeavor, as Comcast’s Spectacor division decides to pull the plug. G4 TV does not seem to have regained its footing since its return, in a market that has seen many changes since its creation in the early 2000s.

Spectacor CEO Dave Scott sent all employees a memo announcing the demise of G4 TV. He explained that the company’s investment and efforts were simply not able to gain traction. The decision would affect a few dozen employees as well as contract workers. The company said it would try to help those affected by offering outplacement assistance and may offer another position within the company.

comcast memo deadline
Image Credit: Deadline

G4 was originally owned by G4 Media, which was a joint venture between the NBCUniversal Cable division and Dish Network. He made his first appearance on April 24, 2002 and quickly became a favorite among players. Several notable people made guest appearances early on, such as Olivia Munn, Chris Hardwick, Grace Helbig, and Kevin Pereira.

The network experienced its first demise in 2014 when it was announced that G4 would cease all operations. Then, on July 24, 2020, the announcement was made that the beloved network would be making a comeback. G4 Twitter accounts, The Show Attack and X Play were reactivated the same day. The company spent the next year promoting the network’s return, announcing new hosts and shows. Some of the hype included ninja warrioran English dubbed version of the Japanese broadcast SASUKEwould come with 3 new tournaments and a total of 167 episodes.

This move could have been an attempt to try and capture the boom the gaming market experienced at the start of the pandemic and cash in on the nostalgia many gamers had for G4. It seems that the industry boom and nostalgia just haven’t been enough to win back the hearts and attention of those who once loved the network.