Byron Allen’s media empire continues to grow as his This TV network enters major markets, including sub-channels operated by ABC.
As of April 1, 2021, the network recently purchased by Allen Media Group has expanded its distribution to include eight subchannels of ABC-owned television stations, Deadline reports. This TV serves as a 24/7 live streaming network, currently viewed in 86 million homes.
Major new markets added to This TV’s list include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Fresno and Raleigh-Durham. When combined, the markets reach 27 million U.S. homes, Allen Media Group said in a news release Monday.
“Allen Media Group’s live television network, This TV, is now well positioned for greater success with the addition of these eight phenomenal television stations owned and operated by ABC,” Allen explained. “While we continue to invest substantial capital in the programming, marketing and distribution of This TV and our portfolio of 11 networks, we remain committed to live broadcast and direct-to-consumer platforms. ”
Allen Media Group bought This TV last October in a two-network deal that also included Light TV, which was later rebranded as TheGrio.TV. Under This TV, the free premium network is broadcast around the clock and made available live, via cable and through online platforms. The range of content on This TV includes documentaries, original programs, movies, popular TV shows from the past, as well as special events.
According to Allen Media Group, This TV “brings original programming, award-winning films, the best in comedy, box office hits, cult classics, retro TV series, documentaries and special events to viewers nationwide” .
Earlier this year, the Entertainment Studios owner shared his vision for 2021, which included investing more in the growing media empire. “We’re looking to deploy over $10 billion to Big Four affiliates this year,” Allen said, captured by The Grio. “We are definitely looking for Quincy, Meredith and others.”