Programs

AT&T offers partner programs multi-gig fiber speeds

“With the explosive growth of fiber, there are tremendous opportunities for our indirect sales channels, and multi-gig speeds open up even more possibilities,” said AT&T President of Integrated and Partner Solutions.

CANAL PARTNERS CONFERENCE & EXPO, LAS VEGAS — AT&T Partner Solutions (a CP Expo Channel Champion sponsor) has made multi-gigabit fiber speeds available for sale to all members of its channel program.

Partners in AT&T’s Alliance Channel, Partner Exchange, and ACC Business programs can sell the company’s 2GB and 5GB speed tiers. Executives also said AT&T is expanding self-service tools to make operations easier.

AT&T announced 2GB and 5GB fiber internet plans in January. Last month, the carrier said it would deliver speeds in seven new fiber metro areas by the end of the year.

Sarita Rao, president of integrated solutions and partners at AT&T, said the channel should benefit from fiber’s growth.

AT&T’s Sarita Rao

“With the explosive growth of fiber, there are huge opportunities for our indirect sales channels and multi-gig speeds open up even more possibilities,” Rao said. “We are uniquely positioned to meet the needs of businesses looking for a highly reliable network designed to handle larger amounts of data.”

According to AT&T, the carrier has now made 2GB and 5GB speeds available for approximately 675,000 buildings containing more than 2.75 million AT&T fiber-lit businesses.

Partners’ views

Ross Artale is President and Chief Operating Officer Spectrotel. Spectrotel recently won the “Strategic Mover” award for the AT&T Partner Exchange reseller program.

Artale, Ross_Spectrotel

Ross Artale from Spectrotel

“Connectivity is king. It’s the catalyst to generate all the exciting revenue from the top earners,” Artale said. “AT&T’s multi-gig speeds will enhance the customer experience, from accessing the cloud to improving video quality, processing critical business transactions, and almost any other use case you can think of. We are excited to bring these new speeds to market for our enterprise customers.”

Kyle Duncan is President of DYN Consulting.

“With the launch of multi-gig, our market opportunity has grown significantly. We’re excited to have this expanded offering with AT&T that competitors can’t come close to,” Duncan said.

“We are the first provider of choice for our solution providers’ connectivity needs and our growing fiber network lays the foundation for the future,” said Rao. “With businesses using more data, more applications and services than ever before, highly available connectivity has never been more important.”

Rao opened up about his goals for AT&T’s channel in a recent interview with Channel Futures.

AT&T operates in the channel through three main models. Focused on resellers Partner exchange enables the solution provider to take ownership of the entire customer lifecycle. VAC Business partners sell without a team and earn residual commissions. Channel Alliance allows partners to opt in or out of direct sales while AT&T takes care of billing, contracts and support.

Rao, a decades-long AT&T member, joined the AT&T Partner Solutions organization two years ago.