Tv commercials

About those pharma TV commercials

If you’ve watched more than an hour of television in the last 10 years, you’ve most likely seen some of these commercials promoting one pharmaceutical product or another. Since ads like this are only legal in the US and New Zealand, I often wonder what someone visiting the US for the first time would think of us and our health. general. They might correctly conclude that almost every one of us has mild to severe plaque psoriasis or some other major condition. They might also think that we have relationships with our doctors where we can tell them what drugs to prescribe. This is simply not the case. Having a conversation like that would be like telling my plumber what kind of pipe wrench to use.

This type of marketing called “Direct To Consumer Drug Advertising” became legal in 1985, went into limited production in 1995, and in 2004 FDA regulations were relaxed to the point that the drug company only had to list the “major risks” in simple language that is easy enough for the average consumer to understand. Each of these commercials shows people living their best lives – dancing, hiking, swimming – and there’s always a soundtrack that sets the mood and is different for each target audience. I understand. It’s nothing more than good marketing, but are we really going to believe that our lives can be improved instantly just by taking a pill? Well, it turns out it doesn’t matter. Ad managers don’t care if we think their ads are ridiculous or even fake, because their product image is in our heads anyway. It’s big business and business is good, but are they inventing or curing a disease?

Even though the side effects of advertised drugs are required by the FDA, their long lists often make me wonder. They often start by telling us not to take product X if we are allergic to it. How could we know? If you know you’re allergic to something and take it anyway, it’s not the drug company’s fault. Then the list gets longer and longer until the cure is probably worse than the disease. Here is a list of the potential risks of a commonly prescribed anti-allergy medication: Dry mouth, dizziness, cramps, rash, impotence, fever, diarrhea, memory loss, joint pain and swelling, headache, nosebleeds, mouth sores, nervousness, inability to sleep, red eyes and itching, hives, swelling of any part of the body, hoarseness, difficulty breathing or swallowing, stroke or heart attack. me too remember more than one drug push that had a possible side effect of death. Death is not a side effect, by the way.

So what should we do about it? Just keep on going. Consult your doctor, however. At least for an annual checkup, but don’t try to tell it how to do its job. And you can always hit that almighty mute button on your TV remote, but the best cure, in my opinion, is to simply watch less TV. You won’t spend your day in an elated state with a soundtrack playing in the background, but you’ll feel the side effect of having more time in your day. And time is all we really have.

The column represents the thoughts and opinions of Alan Shoalmire. Opinion columns are NOT the opinion of the Navasota Examiner.

Alan Shoalmire is a Grimes County resident and the owner of Grill Sergeant Hotdogs and submits a column to the Navasota Examiner every two weeks.