Lucha Libre AAA Worldwide is once again looking to expand from Mexico to the United States, starting with a weekend of WrestleMania as part of WrestleCon on March 31. According to Dave Meltzer in the latest Wrestling Observer Newsletter, however, the promotion may have even bigger plans. in the form of a potential television deal with an American Spanish-language television network.
Commenting on a recent appearance by AAA President Dorian Roldan on the Company affairs podcast, Meltzer noted AAA’s plans to tour the United States regularly in 2023 and the reasoning behind it was due to a deal the promotion is working on. Meltzer added that while the deal wasn’t a sure thing in terms of attracting new fans to the United States, the supposed deal would both make AAA’s expansion plans more logical and give AAA the best chance to succeed in the US market since the promotion. heyday in the early 90s.
On the Business of the Business podcast, Roldan noted that AAA was looking to hold smaller-tier shows in the US this year in cities such as Chicago (where AAA’s TripleMania IV-A was held in 1996) and Phoenix and states like Texas, with the hopes of aiming smaller after the promotion attempted to take place at Madison Square Garden in 2019 (the show ultimately took place at MSG’s Hulu Theater). Roldan also stated that he believed AAA had the potential to crossover into the United States more than New Japan Pro Wrestling, due to the large Hispanic population in the United States.
To date, the two largest American Spanish-language television networks are Telemundo and Univsion, although there are several other notable channels in the United States as well. Telemundo is owned by NBC Universal, which makes a deal with AAA unlikely due to NBC Universal’s relationship with WWE, the rival promotion of AAA partner AEW. AAA shows had previously aired in parts of the United States via Univision TDN (now TUDN), while UniMas, a Univision children’s network, previously aired the first season of Lucha Underground. UniMas and Univision are now owned by media company TelevisaUnivision.
AAA’s next show is March 5 in Madero, Tamulipas, Mexico, and features the debut of MLW/GCW star Gringo Loco. He will team up with Abismo Negro Jr. to take on Bandido and Jack Cartwheel and Laredo Kid and AAA Mega Champion Hijo del Vikingo.
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