This summer, it will be much easier to watch women’s sports.
Indeed, a 24-hour women’s sports network will be launched, providing viewers with coverage of the achievements of female athletes during and after games, games and events. “For too long we’ve been on the sidelines,” Women’s Sports Network adviser and former ESPN executive Carol Stiff told the LA Times. This channel aims to change that.
The Women’s Sports Network will collaborate with organizations including the Ladies Professional Golf Association, US Ski and Snowboard and World Surf League for its content, the LA Times reported. It will also produce original shows, including a daily offering featuring game and event highlights.
“We have fabulous athletes who work just as hard as their male counterparts. And, finally, we have an outlet for all of these female stories and competitions,” Stiff added. “It’s just time.”
Women’s sports receive only about 4% of sports media coverage, even though 40% of all sportspeople are women, according to UNESCO. But cultural shifts in interest in women’s sports – as well as a shift in television viewing habits – have created a new opportunity for this station.
“We’re at a point where, finally, women’s sports can be commercially viable and sustainable,” Sophie Goldschmidt, general manager of US Ski & Snowboard and another adviser to the Women’s Sports Network, told the LA Times. “This is not just a box-checking exercise [or] do it because it’s the right thing to do. The business logic is also there.
The Women’s Sports Network is owned by Fast Studios, a streaming service provider that partners with TV maker Vizio and content platform Tubi to bring its programming to 200 million viewers.