Everyone’s favorite home improvement couple Chip and Joanna Gaines have announced the exact launch date for their linear version of Magnolia Network. The network, which will be a pay-TV offering, will officially launch on January 5, 2022, with a slate of new shows to round out the lineup.
On January 5, 2022, the DIY Network will change its name to Magnolia Network. The channel will feature Magnolia Original content, including early seasons of the Gaines’ new show Fixer Upper: Welcome Home, Magnolia table with Joanna Gaines, newest series Growing Flagship, The Lost Kitchen, Homemade, Family Dinner and Restoration Road with Clint Harpas well as the entire Upper fixator library that made the power couple household names. There will also be new seasons of DIY Network shows and more content from the DIY series.
“Not so long ago, watching TV meant spending time with family. It was a place where people of all ages could gather and be informed, entertained and inspired by the kind of honest, authentic programming that brings people together,” Chip and Joanna Gaines said in a press release. “That’s what we set out to build with Magnolia Network, and we were amazed by the stories and storytellers we found, people whose lives are living proof that our world is full of beauty, hope, courage and curiosity. . We can’t wait to see these stories come to life on cable in January, and we’re optimistic about the impact it could have – to help reclaim the best of what television maybe.
This linear launch comes after Magnolia Network’s digital debut earlier this summer, with Magnolia content making its way to the Discovery+ lineup. Additionally, the Gaineses launched the Magnolia app which includes original series and over 150 hours of unscripted content on home, food, gardening, design, entrepreneurship and the arts.