Programs

2022 Partner Program Guide: 5-Star Distribution Programs

Keep the chain moving

Within the channel, distributors play a critical role in efficiently moving products from IT manufacturers to smaller value-added resellers and solution providers. But in recent years, distributors have expanded beyond their traditional tasks to provide their distribution customers with a range of technical, marketing and financial services, education and training, and cloud subscription management support. .

The 2022 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they are working with or considering partnering with. The guide is based on detailed applications submitted by vendors – just over 300 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates certain programs as 5-Star Partner Programs because they offer the most comprehensive ranges of incentives, training, services and benefits.

Here we provide overviews of those who have been designated 5 stars among channel partner programs. Details of each vendor’s partner program

can be found here.

Other slideshows in the 5-Star Partner Program Guide Series going on this week include companies that provide products and services in software and applications, security, systems and data centers, networks and unified communications, devices and peripherals, cloud platforms and infrastructure, and data storage and backup. While many companies offer products and services that span multiple technologies, we’ve assigned each vendor to the slideshow of the technology category in which they’re most important.

Electronic Arrow

Program name: Arrow’s digital growth experience

Year of creation of the program: 2021

chain manager: Ben Klay, Vice President of Sales, North America

Objectives and perspectives of the partnership program for 2022: Arrow’s program provides enable, grow and analyze capabilities to drive real business results for IT solutions and service providers. Partners can access customizable services including qualified leads, financing, and leasing.

Partner program details: https://www.crn.com/partner-program-guide/ppg2022-details.htm?c=21

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Ingram Microphone

Program name: Cloud Security Expert

Year of creation of the program: 20120

chain manager: Paul Bay, CEO, Ingram Micro Inc.

Objectives and perspectives of the partnership program for 2022: Ingram Micro helps partners sell and implement distributor cybersecurity offerings with its Sonar Sales Framework, providing tools and services including pre-sales assessments, product recommendations, delivery models to end users and service implementation, as well as lead generation and pipeline development.

Partner program details: https://www.crn.com/partner-program-guide/ppg2022-details.htm?c=130

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Pax8

Program name: Wingman Partner Program

Year of creation of the program: 2016

Line manager: Ryan Walsh, Channel Director, COO

Objectives and perspectives of the partnership program for 2022: In 2022, Pax8 is focused on empowering partners to thrive in the evolving channel. They develop innovative new technologies, programs and resources to accelerate their cloud practice and acquire new customers.

Partner program details:
https://www.crn.com/partner-program-guide/ppg2022-details.htm?c=196