In 2021, exports of French audiovisual programs worldwide amounted to €375.9 million in revenue, up 6% year-on-year: this is a new historic record after that recorded in 2020.
In order to be as close as possible to the needs of its members and to keep abreast of current market trends, Unifrance wanted to analyze the distribution of audiovisual works in several countries in 2021. This first annual report focuses on the influence of French audiovisual production on five major territories: Germany, Spain, the United States, Italy and the United Kingdom. Given the specific nature of these five audiovisual landscapes and the overall offer of programs offered to the public on small screens, the presence of French works has been studied and detailed based on data provided by Glance – Médiamétrie.
The two leading countries exporting French programs of all genres remain the same as in previous years: Germany remains the country where French works are broadcast the most, with marked public success for documentaries; it was followed by Spain which, in 2021, particularly highlighted French productions on its screens, the number of which even exceeds that of programs from the United States. In both countries, the French audiovisual industry thus occupies first place, with varied productions, a sign of its vitality and guarantee of its full integration within these two key markets. Italythird territory of French programs, is also a privileged partner of France and, in 2021, the first world partner of the fiction.
In the UK and the United States, the strength and scale of local production in the two countries make it more difficult for European and French programs to circulate, particularly series. However, French animation is particularly popular, especially in the United States, the world’s second largest buyer after Germany, with programs mostly visible on non-linear platforms. In 2021, a number of French dramas and series such as Laetitia and Call my agent!whose fourth season won an Emmy Award, and the documentary Kubrick by Kubrickalso rewarded, made a breakthrough across the Atlantic.
These performances, whether in terms of distribution or revenue, testify to the recognition of the work and know-how of French audiovisual professionals, as well as the talent of our creators, just like the French policy of exception culture and French and European values are highlighted and stimulated.
Unifrance and its members must be able to collectively rely on suitable economic evaluation tools to further improve the circulation of French works internationally, according to the reality of the different markets. The consolidation of this economic aspect of the audiovisual sector is therefore an important area of development for our organization, which is committed to constantly refining its strategy in order to better meet the expectations of professionals. This first report will be enriched by the analysis of other territories, and supplemented by a monthly indicator which will make it possible to monitor the distribution of French works in 14 foreign countries throughout the year.
Unifrance members can download the 2021 review of French audiovisual programs broadcast internationally below. The report will be available to everyone on February 5, 2023.
Last update : November 18, 2022 at 6:53 p.m. CET