When I returned to Milwaukee after college in 1996, I remember being amused and a bit surprised by the quality of the local television commercials. Compared to what was airing on the East Coast at the time, Milwaukee TV spots were surprisingly hokey and low budget. It pissed me off a bit at the time, […]
The winners of this year’s Clio Awards, the advertising industry’s highest honors, have been announced, with awards presented across the spectrum of print, television, radio, digital, direct and other media for worldwide advertising, marketing and branding campaigns. Recognized advertisements (both product advertisements and public service announcements, or public service announcements) offer some of the most […]
The rumor of the death of television advertising is premature. It is true that it no longer dominates communications to the general public as it once did. Yet I would argue that, as a vehicle for brand differentiation, emotional messaging, and mass appeal, advertising is a powerful arrow in the advertising quiver. After compiling this […]